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City's Consultant proves to be 'Mission'

By M Blackman on 29 March

City's Consultant Proves Mission


City's Consultant Proves Mission, . Photo

The Director of Tourism, Events and Marketing for the City of Cape Town, Anton Groenewald, revealed yesterday that Mission Communications were the consultants used to prepare the draft document for arts and culture policy for the City. Questions as to who these consultants were first arose at a discussion on public arts policy in Cape Town, arranged by Infecting the City. At this forum Heidi van der Watt, of the City’s Events and Marketing, announced that a new directorate had been created in the City called Tourism Events Art and Culture and Marketing Strategy (TEAMS). The audience was told that this directorate was in the process of reformulating a policy document that had previously been rejected by the Arts and Culture Department.

The announcement raised several eyebrows and various participants at the forum noted that they were both unaware of a new arts and culture policy and that they were oblivious to the fact that arts and culture now fell under a new portfolio. When Ms van der Watt was questioned on the matter, she claimed that there was no reason why the arts community should not have heard this news, stating that it had been widely publicized.  Ms van der Watt duly sent links to two websites indicating where this had been announced. However, the websites merely mentioned that a new portfolio committee had been created called Tourism, Events and Marketing (TEM). When questioned as to how anybody could have known that arts and culture fell under this new portfolio Ms van der Watt claimed that because Grant Pasco was the MEC, and had been involved in various arts projects in the city, the arts community should have realized.

Van der Watt defended her stance by then sending the minutes of a meeting held June 2011 (with a link that now no longer works) that states that arts and culture policy and strategy development will now fall under the TEM portfolio. However what remained a mystery until yesterday was who the consultants were that were used to formulate the original draft of the policy back in 2009.

Yesterday the Director of Marketing Events and Tourism offered a statement confirming that several years ago it was decided that the 1997 Arts and Culture Policy needed revision. Mr Groenewald stated that a proposal call was made ‘through the City’s tender process for a service provider to develop a revised draft working document.’  It would seem that this tender was duly awarded to a company called ‘Mission Communications’ in September 2009. Mr Groenewald went on to confirm a ‘draft document was prepared/compiled by a Premilla Pillay on their behalf and submitted to the City in October.’

Although this announcement marks a shift in the City’s stance, having previously refused to declare this information, the identities of both Mission Communications and Premilla Pillay have yet to be established. However Mr Groenewald revealed that after using Pillay’s draft as ‘a basis for a second draft’ the Arts and Culture Department submitted it to their Portfolio Committee who in turn referred it to a Portfolio Workshop. A working group was then formed to develop the draft consisting of the Arts and Culture Department and the Environmental Heritage Resource Management Department. 

According to Mr Groenewald the policy is now ready to be submitted to Mr Pascoe’s new Tourism, Events and Marketing Portfolio. It will then go to another Portfolio Workshop, then to a Portfolio Committee meeting 'for approval of a Public Participation Process' and, after Public Participation, the final draft will be submitted to council for adoption.

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